Mozenda Blog

Mozenda Helps AMSOIL Grow In Multiple Areas With Web Data

November 20, 2018


Web Data

Mozenda + AIMSOL

Mozenda helps synthetic lubricant pioneer AMSOIL Inc. compete against much larger brands such as Mobil, Pennzoil, Shell, Castrol, and Valvoline. From e-commerce operations and product merchandising to retail planning, ready access to unstructured web data helps Amsoil regularly solve a variety of strategic and tactical challenges.

Founder Al Amatuzio didn’t invent synthetic oil, but his experiences as a US Air Force and Air National Guard jet pilot convinced him of its merits. After years of independent research, AMSOIL opened its doors in 1972 with a 10W-40 Motor Oil product that was so good, 25,000-mile oil changes were recommended. In the decades since, AMSOIL has never ceased innovating, a necessity when competing against many of the world’s largest energy companies.

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