What is the purpose of web scraping? - Mozenda
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What is the purpose of web scraping?


Nowadays, businesses use web scraping as the go-to technology for fast and efficient data collection and analysis. Web scraping collects large volumes of data off the Internet, so decision-makers can plan their strategies according to quantitative findings.

Web scraping technology brings in a variety of benefits for big and small businesses alike. Here are the top three purposes of web scraping:

  1. Faster, more accurate data
  2. Efficiency
  3. Centralized data (for example competitor information, latest trends, and emerging markets)

Data enables managers to make smart business decisions that are crucial to succeed in today’s business landscape. For most business owners, however, data collection & analysis can be a highly daunting task. With the amount of data available online, it is very possible to get overwhelmed by the sheer amount of new information that you have to collect and process. Where do you even begin? Let’s go into detail. 

  1. Faster, more accurate data

Companies compete against time – who can launch a product first or who will be the first one to offer a particular service. Timing, quite often, is linked to whether a business effort will succeed or not, that is why it’s important to get data as quickly as possible. This helps companies become more efficient in their project planning.

Oftentimes it’s not only time that’s critical to business decisions, but also accuracy. Accurate data spells a world of difference when companies decide on price points, distribution, and promotion. They need accurate data in order to best position their business against a competitive market.

Because data extraction is automated, there is less chance of human error affecting the data sets, which guarantees accurate data for your company. The automation also ensures that data is acquired much faster than traditional methods.

  1. Efficiency

Businesses can easily manage large volumes of information by using web scraping techniques. It can be trillions upon trillions of bytes of information, from social media to transactions to demographics – you can get it easily in a usable format.

The scraping technology can track keywords, online sources or industry on a daily, weekly or even monthly basis. It can be customized so that you get only the data you need.

No need for your team to waste time sorting through incredible amounts of big data. They can, instead, focus more on utilizing the data to improve business operations.

  1. Centralized data

Manually collecting data from different websites and putting them into an Excel file can take a lot of time and effort for employees. It is also prone to errors, which compromises the accuracy of the data presented.

The great thing about web scraping technology is that it automatically converts raw unstructured data from different online sources into structured usable form. You can extract large set of data from a variety of online sources, and customize it to your specific data needs. Moreover, you can save everything in one central location, so that data can be accessed on the web or on mobile devices on the go.

Web scraping technology is a reliable service for businesses who want to gain industry knowledge quickly without compromising data quality and accuracy.

Do you know of other benefits of web scraping? Share them in the comments below.

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