Today, the internet makes most information a mouse click away. This is why companies are using web data extraction software like Mozenda to collect publicly available contact information like email addresses, company names, business addresses, and more. These datasets can then be used for lead generation. Finding the right data to scrape for lead generation should be strategic and targeted which is why web data extraction is one of the easiest ways to gather quality lead information. For example, web data extraction can help you generate leads by:
- providing data sets that show who your target customer is.
- gathering data to build audience profiles that include purchase behavior, age, location and etc.
- collecting contact information such as email addresses and phone numbers.