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Mozenda Glossary of Terms

Extract Web Data


See also Web Extractor, Website Scraper, Web Spider
  Extracting web data refers to the process of collecting the data on a website in an automated way. Currently, data extraction is done with specific software, rather than using custom programs. Mozenda specializes in organizing extracted data into formats that you can use. Other tools often require knowledge in PHP, .NET programming and other languages. Mozenda only requires basic computer skills, and a firm grasp on what you want and where it is.  

Extract web data with Mozenda


 

Why Mozenda?


Mozenda allows businesses to harvest information of all types from the web. Through an intuitive User Interface businesses can quickly and easily turn text on web pages into structured data files such as XLS, CSV, TSV, and XML. For eRetailers it transforms the way they access, monitor and assess competitor pricing. But other business applications have been providing thrills for marketing and research professionals as well. Powerful application ideas seem to emerge with every new user. The Mozenda software platform offers maximum versatility.

Purpose


The primary purpose of web data extraction is to acquire human readable text elements in a format that is both structured and transferable. This is best accomplished by using specialty software programs called Web Scrapers to simulate the human browsing experience by replicating computer commands to browse, search, navigate, and ultimately extract specific data fields from a web page. The benefit and value of web data extraction lies in the automation of the data collection and the transformation of the data itself from an unstructured format to a structured format such as CSV, TSV, or XML where it can be uploaded, stored and analyzed.

Uses


Common uses of web scraping include such things as intelligence gathering, price comparing, list building, data monitoring, competitive research, and mashups to name a few. Web scraping is also now being used aggressively for Business Intelligence purposes and in Big Data implementations to augment certain external data gathering requirements which demand high volumes of web data to be processed and analyzed on scheduled intervals.

The Mozenda Advantage


Unlike other parsing or wrapper based web data extraction software, Mozenda uses browser rendering technology which allows the Mozenda application to look and behave like a web browser, but act like a web scraper. There are multiple benefits to this approach:
  • Mozenda loads pages and navigates pages just like a browser.
  • Mozenda can click and activate any item on a web page and wait for it to load.
  • Mozenda can easily navigate through sub-pages.
  • Mozenda handles AJAX and Javascript without problems.
  • With Mozenda you only have to set up the navigation and capture action once and it will replicate across pages and categories.
 

Mozenda Training Videos


 
Title Length
Play Button Capture Text 0:43
Play Button Input Text Into a Form 0:44
Play Button Click the “Next” Button to Load the Next Page of Results 1:58
Play Button Schedule an Agent to Run Regularly 1:08
Play Button Combine the Contents of Two Fields 1:16
 

More information on how to extract web data


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