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Mozenda Glossary of Terms

Data Mining Software


See also Data Mining, Extraction Software, Deep Web
  Data Mining Software is any program that collects information from the web and organizes it into a format you can work with; this is usually in the form of a spreadsheet. In Mozenda’s case, you can customize the way the data is organized and even create different versions of any particular data set. Lead generation, forecasting, budget planning, and competitor pricing analysis are all things that you can do with Mozenda right now. The Mozenda data mining software–called the Agent Builder–allows users to collect data, operate web pages, navigate through the deep web, and collect files, associating them with their parent data.  

Mozenda’s Data Mining Software


   

Purpose


The purpose and intent of data mining is to simulate the human browsing experience by replicating computer commands to browse, search, navigate, and ultimately extract specific data fields from a web page. The benefit and value of data mining lies in the automation of the data collections and the transformation of the data itself from an unstructured format to a structured format such as CSV, TSV, or XML where it can be uploaded, stored and analyzed.  

Uses


Common uses of data mining include such things as intelligence gathering, price comparing, list building, data monitoring, competitive research, and mashups to name a few. Web scraping is also now being used aggressively for Business Intelligence purposes and in Big Data implementations to augment certain external data gathering requirements which demand high volumes of web data to be processed and analyzed on scheduled intervals.  

Why Mozenda?


For planning purposes, Mozenda data mining software can simplify some of the most complex tasks. Marketing plans and sales plans come together with ease when you have information. Without information, everything is just a guess, and in today’s ever changing economic landscape, guessing just doesn’t cut it. Data mining software takes the guesswork out of what the competition is doing and puts you in the driver’s seat.  

Mozenda Training Videos


 
Title Length
Play Button Capture Text 0:43
Play Button Input Text Into a Form 0:44
Play Button Click the “Next” Button to Load the Next Page of Results 1:58
Play Button Schedule an Agent to Run Regularly 1:08
Play Button Combine the Contents of Two Fields 1:16
 

Data Mining Software Resources:

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