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Mozenda Glossary of Terms

Web Parsing

See also Web Bot, Web Spider, Web Scraping, Web Parser


Web Parsing is the process whereby users identify text on a web page and organize that text into rows and columns. This process is distinguished from other similar processes because it focuses on identifying and automatically separating certain data types, such as email or street address. This has the added benefit of requiring a less specific construction.

See how Mozenda Can Do Your Web Parsing




Scraping contact information from the web has become a standard practice within sales organizations and marketing departments worldwide. Finding the right person in an organization to sell to or market to is no longer the dreaded task it used to be. The availability of information combined with easy access to information allows anyone to create targeted call lists, email lists, mailing lists, competitor lists, etc. For those able to utilize Social Media, contact lists can be further refined to target such things as title, age, gender, or even shared hobbies. Other uses for scraping contact information include:

  • Creating directories
  • Evaluating qualified individuals and businesses based on criteria
  • Marketing campaigns
  • Geotargeting or grouping
  • Competitive research

The Mozenda Advantage

There is no better way to parse text from the web than the Mozenda Agent Builder. The Agent Builder is your tool suite that includes an intuitive UI and a browser based instruction set. Setting up your crawler is as simple as pointing and clicking to navigate pages and capture the information you want. If you ever run into a problem with a particular website, Mozenda’s support staff is standing by to get you moving again. It’s like instant roadside assistance but FREE. You’ll save more time and money by using Mozenda.


Mozenda Training Videos


Title Length
Play Button Capture Text 0:43
Play Button Input Text Into a Form 0:44
Play Button Click the “Next” Button to Load the Next Page of Results 1:58
Play Button Schedule an Agent to Run Regularly 1:08
Play Button Combine the Contents of Two Fields 1:16


More information on web parsers

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