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Mozenda Glossary of Terms

Program to Generate Leads

See also Extracting Email Addresses, Leads Generation Tool, Data Mining Software


A program to generate leads is a software designed to capture individual contact information, along with context data. Context data is defined as secondary data attached to the primary, or “target” data, which provides more information, such as names, addresses, etc.

Mozenda Gives you the tools to extract leads out of any website.

Few businesses today have a 100% faithful, perpetually returning customer base. Some customers move away, others pass away. So it is imperative to continuously generate new customers.

See how easy it is to generate leads using Mozenda!




Scraping contact information from the web has become a standard practice within sales organizations and marketing departments worldwide. Finding the right person in an organization to sell to or market to is no longer the dreaded task it used to be. The availability of information combined with easy access to information allows anyone to create targeted call lists, email lists, mailing lists, competitor lists, etc. For those able to utilize Social Media, contact lists can be further refined to target such things as title, age, gender, or even shared hobbies. Other uses for scraping contact information include:

  • Creating directories
  • Evaluating qualified individuals and businesses based on criteria
  • Marketing campaigns
  • Geotargeting or grouping
  • Competitive research

The Mozenda Advantage

Unlike other parsing based scraping software, Mozenda uses browser rendering technology which allows the Mozenda application to look and behave like a web browser, but act like a web scraper. There are multiple benefits to this approach:

  • Mozenda loads pages and navigates just like a browser.
  • Mozenda can click and activate any item on a web page and wait for it to load.
  • Mozenda can easily navigate through sub-pages.
  • Mozenda handles AJAX and Javascript without problems.
  • With Mozenda you only have to set up the navigation and capture action once and it wil replicate across pages and categories.


Mozenda Training Videos


Title Length
Play Button Capture Text 0:43
Play Button Input Text Into a Form 0:44
Play Button Click the “Next” Button to Load the Next Page of Results 1:58
Play Button Schedule an Agent to Run Regularly 1:08
Play Button Combine the Contents of Two Fields 1:16


More resources for undestanding Web Scraping

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