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Price Comparison Software -

Mozenda gives you the tools to look at your competitors pricing and compare it to your own.

It used to be when people wanted to make a purchase on the internet they would do a Google search, visit a couple websites and make a purchase, assuming it to be a fair price. It soon happened that websites sprang up where they helped show consumers various prices for identical products so they could price shop from the convenience of their own home.

Click for a cool mashup created with Mozenda

Many of these price comparison sites had internal databases which made it easy to obtain data quickly for easy comparisons. This style of comparing prices was not as comprehensive as what would evolve next which were mashups that combined pricing data from many websites into one website. These mashups enabled shoppers to get an even more up-to-the-minute handle on finding the best deals. This is great for the consumer, but what about business? How can businesses use price comparison technology to be more competitive?

Most businesses price products based on internal gross margin targets. Although important, this process is only effective if you have little competition and high demand for your product. The reality that most businesses face is that there is fierce competition and buyers of their goods and services will only pay what they feel the relative value of the product is worth. The buyer’s perspective is formed by comparing one products price to another to find what they perceive to be the best value. With this in mind, pricing is not an exercise of gross margin, but an exercise in comparative value pricing. Today more than ever before, access to information abounds on the internet. This is good and bad for business, good if your products are priced compeititively, and bad if they are not.

Mozenda can help any company better price their products by allowing you to automatically extract competitor pricing information from the web and use it to compare your prices with your competitors. For savvy companies looking to have an edge, they also will look at things like product availability and consumer feedback to understand where demand might be and how to more effectively address the market.

Because Mozenda is a hosted solution, any product manager or marketer can easily sign up for a Mozenda account and get started. Mozenda is among the easiest to use software and least expensive software of all web scraping solutions available. Try it today and see why hundreds of companies have made the switch to Mozenda.

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  • About Mozenda

    Mozenda is a Software as a Service (SaaS) company that enables users of all types to easily and affordably extract and manage web data. With Mozenda, users can set up agents that routinely extract data, store data, and publish data to multiple destinations. Once information is in the Mozenda systems users can format, repurpose, and mashup the data to be used in other online/offline applications or as intelligence. All data in the Mozenda system is secure and is hosted in class A data warehouses but can be accessed over the web securely via the Mozenda Web Console. With the addition of a fully featured REST API, Companies can now seamlessly integrate their data automation with the Mozenda application. For more information on Mozenda web scraping software and services, please email us at sales@mozenda.com.

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