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Mozenda Glossary of Terms

Leads Generation Tool

See also Web Robot, Program to Generate Leads, Web Mining Software


A leads generation tool is a specialized variant of a context data extractor. This software is specifically designed to collect individual names and their context data: contact information, e-mail, company, address, etc.

Mozenda Gives you the tools to extract leads out of any website.

Lead generation is an important part of today’s business marketing efforts. In the old days, salespeople might scour directory site listings and directories to build sales lists. Today, the Internet puts worlds of information just a mouseclick away.

Learn more about Mozenda – Watch the 1 minute video below!




Scraping contact information from the web has become a standard practice within sales organizations and marketing departments worldwide. Finding the right person in an organization to sell to or market to is no longer the dreaded task it used to be. The availability of information combined with easy access to information allows anyone to create targeted call lists, email lists, mailing lists, competitor lists, etc. For those able to utilize Social Media, contact lists can be further refined to target such things as title, age, gender, or even shared hobbies. Other uses for scraping contact information include:

  • Creating directories
  • Evaluating qualified individuals and businesses based on criteria
  • Marketing campaigns
  • Geotargeting or grouping
  • Competitive research

The Mozenda Advantage

Unlike other parsing based scraping software, Mozenda uses browser rendering technology which allows the Mozenda application to look and behave like a web browser, but act like a web scraper. There are multiple benefits to this approach:

  • Mozenda loads pages and navigates just like a browser.
  • Mozenda can click and activate any item on a web page and wait for it to load.
  • Mozenda can easily navigate through sub-pages.
  • Mozenda handles AJAX and Javascript without problems.
  • With Mozenda you only have to set up the navigation and capture action once and it wil replicate across pages and categories.


Mozenda Training Videos


Title Length
Play Button Capture Text 0:43
Play Button Input Text Into a Form 0:44
Play Button Click the “Next” Button to Load the Next Page of Results 1:58
Play Button Schedule an Agent to Run Regularly 1:08
Play Button Combine the Contents of Two Fields 1:16


More resources for undestanding Web Scraping

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