Competitor pricing is a term used to describe
the process of acquiring pricing data from one's competitor, then using that data to optimize
one's own price. In today's competitive environment knowing your Competitor's Pricing is
critical. Employing techniques such as Web Scraping to capture product and pricing information
will give you the advantage.
Watch how Mozenda can help you capture your Competitor's Pricing!
Price is the tip of the iceberg
Knowing your competitor's pricing is one thing, having a database of rich
information about your competitor's products and behavior is another. Most retailer's
and ecommerce vendors try to put as much information about their products online as possible.
This is great for the customer, but can sometimes expose them to their competitors. Details
such as inventory levels, discounts, product turnover, new items added, new locations added,
product category ASP, and many other data points can be determined by capturing the right data
fields on a web page.
Customer A owns an online specialty store and uses Mozenda to collect
product and pricing information on similar goods sold by competitors.
Customer A also checks to see if shipping is included or is sold separately.
Customer B is a large multinational manufacturer who uses Mozenda to monitor pricing
and product information within their distribution channels. They also use Mozenda to
help enforce MAP pricing and identify un-authorized sellers.
Customer C uses Mozenda to collect information on the timing and frequency of
competitor discounts and promotions to get insight into product line success and impact on profitability.
Customer D uses Mozenda to collect information on similar products and then map those
products to their own products to determine a selling range for similar goods. They
also use the data they collect to determine the optimal product positioning and pricing strategy.
The Mozenda Advantage
Unlike other parsing based web scraping software, Mozenda uses browser rendering
technology which allows the Mozenda application to look and behave like a web browser, but
act like a web scraper. This is especially useful when capturing product attributes such as
name, price, available quantity, item number, description, and so forth. With Mozenda, all you
have to do is click on the values for the fields you want to capture, and the underlying text is
added to your database.
Mozenda is a Software as a Service (SaaS) company that enables users of all types to easily and affordably extract and manage web data. With Mozenda, users can set up agents that routinely extract data, store data, and publish data to multiple destinations. Once information is in the Mozenda systems users can format, repurpose, and mashup the data to be used in other online/offline applications or as intelligence. All data in the Mozenda system is secure and is hosted in class A data warehouses but can be accessed over the web securely via the Mozenda Web Console. With the addition of a fully featured REST API, Companies can now seamlessly integrate their data automation with the Mozenda application. For more information on Mozenda web scraping software and services, please email us at firstname.lastname@example.org.
Full-featured software version
Simple point-and-click interface
Save results as CSV, TSV, or XML
Send results to email, ftp, or desktop
View data in Excel and other programs
Free support and training
(Free Trial includes 500 page credits.)
System Requirements: Windows Vista / 7 / 8